This comprehensive Digital Marketing Course, taught in English, spans 9 months plus an optional 4-5 month internship, covering essential topics from SEO to social media and eCommerce
The internship can be done with one of the partner companies and is optional!
Course program
Digital Marketing course is designed to provide a deep understanding of digital marketing strategies and practices, with a special focus on the Portuguese market. The curriculum covers a wide range of topics, including SEO, SEM, social media marketing, content creation, and web analytics. Students will benefit from practical insights and masterclasses led by industry experts, ensuring they are equipped with the latest knowledge and skills to excel in the digital marketing landscape.
Whether you're looking to enhance your career or start a digital business, this course offers the essential tools and expertise needed for success
Start dates 2025:
Group 1: January 20 (2 Spots Left!)
Program:
Module 1: Introduction to Portugal and Digital Marketing Basics
Brief presentation of Portugal history and culture
Introduction to Marketing and to Digital Marketing
Inbound and Outbound Marketing
Module 2: Digital Marketing LandscapeDigital Marketing in the World
Digital Marketing in Portugal
The digital customer
The Portuguese digital customer
Module 3: Consumer Journey and Branding
Consumer journey
Design and branding for Digital Marketing
Masterclass of Design and Design Thinking
Module 4: Website and SEO Fundamentals
Part 1 | Websites
Part 2 | Websites in Portugal
Part 3: Technical SEO
Masterclass of SEO
Module 5: Content and UX Design
UX Design and Writing
Masterclass of UX/UI Design
Part 1 | Web Content voice tone, content writing and editing tools and strategies
Part 2 | Web Content Good practices and practical cases
Part 1: SEO on page
Part 2: SEO off page
Module 6: Ecommerce and Landing Pages
Part 1 | Ecommerce
Part 2 | Ecommerce in Portugal
Part 1 | Landing pages
Part 2 | Landing pages in Portugal
Module 7: Email, Video Campaigns, and Podcasting
Email Marketing
Video Campaigns
Podcasting
Module 8: Mobile and Social Media Marketing
Mobile Marketing
Social media (Instagram)
Social media (LinkedIn)
Part 1: Social media (others)
Part 2: Social media (others)
Social media ads and campaigns
Masterclass of Social Media
Module 9: Advanced SEM and Web Analytics
SEM
Masterclass of SEM and PPC Campaigns
Display
Masterclass of Display
Part 1: Web Analytics & Reporting
Part 2: Web Analytics & Reporting (Google Analytics, Google Analytics 360, Tag Manager, Data Studio, Google Ads, Adsense)
Masterclass of Big Data
Module 10: Influencer and Personal Branding
Part 1: Influencer Marketing
Part 2: Influencer Marketing
Personal Branding
Module 11: Digital Marketing Jobs and Marketing Plan
Masterclass | Digital Marketing Jobs
Marketing Plan Create a stepbystep strategy
Marketing Plan Step 1: Analyze the company's situation
Marketing Plan Step 2: Market research
Marketing Plan Step 3: The competition
Marketing Plan Step 4: Buyer Persona
Marketing Plan Step 5: The goals
Marketing Plan Step 6: Marketing Mix (4 Ps of Marketing)
Marketing Plan Step 7: Create an action plan (schedule and budgets)
Marketing Plan Step 8: Preventive and corrective actions
Marketing Plan Step 9: Evaluate results
Masterclass of Digital Marketing and AI Intelligence
Masterclass about how to open a digital business in Portugal
Postgraduate degree in Strategy from ISCSP
André is a motivated and committed professional seeking excellence in the execution of projects and processes at both national and international levels. He holds a Bachelor's degree in International Relations from Universidade Lusíada Lisboa and a Postgraduate degree in Strategy from ISCSP. Since 2015, he has been a certified Pedagogical Trainer, dedicated to fostering educational growth and development in Portuguese and international companies. His professional interests encompass a diverse range of fields, including International Relations, Case Studies, Marketing Development, Artificial Intelligence, Digital Marketing, and Business Strategy.
Master's degree in Marketing and Business Technologies from IPAM
Sara holds a degree in Communication and Cultural Sciences with a specialization in Cultural Management from Universidade Lusófona de Humanidades e Tecnologias, along with a postgraduate degree in Marketing & Business Technologies from IPAM. With over 10 years of experience in marketing, Sara has developed a deep understanding of the industry, continually updating her knowledge and skills with the latest digital tools and trends while working on both national and international projects. Her love for Lisbon fuels her creativity and drive, enabling her to craft impactful digital marketing strategies that resonate with diverse audiences.
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