DURATION

12 month + 4-5 months of internship

FORMAT

40% offline + 60% online

STUDY TIME

~3 h / day, 2 times a week

TUITION

Flexible payments

Digital Marketing

Master Digital Marketing, build your portfolio
Receive a Portuguese certificate
Start working in Marketing & Tech

Apply for a call →

40%

of the course is hands-on training with an instructor to adapt to real-world work environments.

6 months

average time of employment
after graduation

Career Support & Business Development in Portugal

Our courses go beyond just education—they equip you with real-world skills for success in Portugal. Each program includes a dedicated Business and Marketing in Portugal module to help you navigate the local business landscape. Whether you're launching a digital business, optimizing your marketing strategies, or understanding legal and taxation aspects, we provide practical knowledge and hands-on experience.

Learn an in-demand Tech&AI profession from zero in

12 month + 4-5 months of internship

We help you get all the skills you need, put together projects for your CV, and get your first job in Tech&AI

7,000+
vacancies

According to Indeed, the largest international job search service

DGERT certified courses

Courses in Marketing, Programming, Media, and Languages

85%
job success rate

85% of grads with this certificate secure an IT job within 6 months.

Apply for a call →

Average salary of

Digital Marketing

After the course you will be able to take a position as a junior developer and grow further

Junior

After the course

€30.000

per year

Mid-Level Salary

After the course

€34 000

per year

Senior Salary

After the course

€55 000

per year

Digital Marketing

Course Outline

Digital Marketing course is designed to provide a deep understanding of digital marketing strategies and practices, with a special focus on the Portuguese market. The curriculum covers a wide range of topics, including SEO, SEM, social media marketing, content creation, and web analytics. Students will benefit from practical insights and masterclasses led by industry experts, ensuring they are equipped with the latest knowledge and skills to excel in the digital marketing landscape. Whether you're looking to enhance your career or start a digital business, this course offers the essential tools and expertise needed for success

255

academic hours

hours of practicum

updated in

2025

1 MODULE /

LESSONS

Introduction to Digital Marketing and the Portuguese Market

🎥 Online (6 lessons)

Course introduction: structure, objectives, and format
History and culture of Portugal
Basics of marketing and digital marketing
Global and local digital marketing trends
Difference between inbound and outbound marketing
The digital consumer in Portugal‍

👥 Offline (3 lessons)‍‍

Q&A (online alive) Discussion about the specifics of the Portuguese market
Case study analysis of successful digital campaigns in Portugal
Workshop: researching the target audience

‍

1 MODULE /

LESSONS

Branding and Promotion Strategy

1 MODULE /

LESSONS

Websites and SEO

🎥 Online (5 lessons)

Basics of web development and site architecture
SEO fundamentals: structure, key ranking factors + Technical SEO optimization
Web Accessibility
SEO strategies for the Portuguese market
How can AI help SEO?

👥 Offline (3 lessons)‍

Practical lesson: how to create homepage optimized for a local business
Analysis of successful SEO strategies in Portugal
Masterclass on Big Data and web analytics

1 MODULE /

LESSONS

Content Marketing and Copywriting

🎥 Online (5 lessons)

How to write persuasive content + Brand voice and tone
Editing and optimization tools
Storytelling in digital marketing
Psychology of content: how to write to sell + How to Write for SEO
Using AI to boost copywriting

👥 Offline (3 lessons)‍

Practical session: writing sales-oriented texts
Workshop: creating a content plan for social media and blogs
UX/UI masterclass in content marketing

1 MODULE /

LESSONS

Video Campaigns and Email Marketing

1 MODULE /

LESSONS

Social Media and Digital Storytelling

🎥 Online (6 lessons)

Social media overview: what works in 2025? Alive online class (вебинар) + How to build digital storytelling
Running social media advertising campaigns + Social media algorithms and their impact on content
Creative strategies for social media
Creating a sales funnel in social media
Exploring the connection between Social Media Organic vs Paid
Introduction to Social Media Ads

👥 Offline (3 lessons)‍

Practical session: targeted advertising workshop
Developing a social media strategy
Social Media Ads & campaigns debunked
Group project: creating a digital campaign

1 MODULE /

LESSONS

Consumer Psychology and Neuromarketing

1 MODULE /

LESSONS

Marketing Automation

🎥 Online (3 lessons)

Introduction to Marketing Automation
- What is marketing automation?
- How automation improves efficiency and conversion rates
- Key trends and best practices in automation
Automating Communications
- Setting up automated email campaigns (drip campaigns, abandoned cart emails)
- SMS and push notification automation
- Call automation and chatbot integration
Overview of the Most Common Tools
- Deep dive into automation tools: HubSpot, Mailchimp, ActiveCampaign, Klaviyo
- CRM and automation: how to integrate marketing automation with CRM systems
- Best practices for segmenting and nurturing leads

👥 Offline (2 lessons)‍

Lead Generation through Marketing Automation
- How to generate leads using automated workflows
- Creating lead magnets and nurturing sequences
- Automating lead qualification and scoring
Case Study & Practical Applications
- Real-world examples of successful marketing automation strategies
- Measuring and optimizing automation campaigns
- Preparing for hands-on workshops

1 MODULE /

LESSONS

Performance Marketing

🎥 Online (3 lessons)

Introduction to Performance Marketing and Key Performance Indicators (KPIs) & Tracking Success
- Understanding and calculating key metrics: ROAS, CPA, CTR, Conversion Rate
- How to set up proper tracking for performance campaigns
- Using Google Analytics 4 for data analysis
Performance Marketing Strategies and Paid Advertising Channels: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
- How different platforms work and their key features
- Choosing the right platform based on business objectives
- Overview of ad formats and bidding strategies
- Retargeting and lookalike audiences
- Landing page optimization for conversion maximization
- Budget allocation and scaling successful campaigns
Data-Driven Decision Making
- Using Google Analytics, Looker Studio, and other analytics tools
- How to analyze campaign performance and optimize results
- AI-powered automation in Performance Marketing

👥 Offline (2 lessons)‍

Workshop: Setting Up a Paid Advertising Campaign
- Hands-on session creating campaigns in Google Ads and Meta Ads
- A/B testing strategies for better performance
- Audience segmentation and targeting best practices
Guest Masterclass: Performance Marketing in Real Businesses
- A talk from a performance marketing expert
- Case study review and optimization techniques
Group Project: Creating a Data-Driven Performance Strategy
- Teams develop a full-funnel performance marketing plan
- Presentation of strategies and peer review

1 MODULE /

LESSONS

Influencer Marketing and Personal Branding

1 MODULE /

LESSONS

Digital Marketing & AI

1 MODULE /

LESSONS

Business and Marketing in Portugal

1 MODULE /

LESSONS

Final Project

🎥 Online (3 lessons)

Create a "full digital marketing campaign" for a real businessThe school can choose 2-3 real businesses and then the students would have to work as digital marketers:For instance...Define objectives and target audience (buyer personas).Conduct competitor and keyword research.How to improve existing homepage of that websiteCreate ad copy and visuals for a Google Ads or Meta Ads campaign.Develop a content calendar for social media.Draft an email marketing automation sequence.
1. Creating a pitch presentation
2. Building a digital marketer’s portfolio

👥 Offline (1 lessons)‍

Final project presentation

Two available specializations:

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Get a state-issued certificate for your job

After training you receive a state certificate proving your qualification

Facultét School

Facultét, R. Campos Júnior 9, Lisboa

5.0

(100 reviews on Google)

Our Portuguese state license for conducting educational activities

Facultét provides professional education under Portugal state educational license No. 5116/2025 from 2025, ensuring all programs meet the high standards established by DGERT authorities.

This course is taught by:

Senior instructors at Facultét

Answering the questions

How much time should be devoted to studying?

On what platform is the training held?

The training is conducted on an intuitive and easy-to-use online platform, where students can access lessons, assignments, and resources. The platform also offers opportunities for live interactions with instructors and classmates through webinars, discussions, and group projects. It is accessible from any device, allowing you to study at your own convenience.

Our program follows a blended learning approach, with 40% of the training conducted offline at our school and 60% on our online platform. This structure ensures hands-on experience and networking opportunities while maintaining the flexibility of online learning.

What software do I need to take the course? What kind of computer?

What software do we work in during the course?

At Facultét, we use the widest range of cutting-edge tools and software, ensuring students gain hands-on experience with the most advanced technologies available. Our courses cover digital marketing, business analytics, programming, and software development, so the tools vary by specialization.

‍

For digital marketing, we work with:

Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, HubSpot, WordPress – for data analysis, advertising, and content management.
Canva, Figma, Adobe Creative Suite – for design and branding.
Mailchimp, Klaviyo, ActiveCampaign – for email marketing automation. For development and data analysis, students work with:
Python, SQL, JavaScript, Git – for programming and data science.
Google Sheets, Excel, Power BI – for business analytics and reporting.
Cloud platforms (AWS, Google Cloud, Azure) – for cloud computing.

Our contacts

Facultét, R. Campos Júnior 9, Lisboa

Digital Marketing

Career Support & Business Development in Portugal

Learn an in-demand Tech&AI profession from zero in

7,000+ vacancies

DGERT certified courses

85% job success rate

Average salary of

Digital Marketing

Digital Marketing

Course Outline

Introduction to Digital Marketing and the Portuguese Market

Branding and Promotion Strategy

Websites and SEO

Content Marketing and Copywriting

Video Campaigns and Email Marketing

Social Media and Digital Storytelling

Consumer Psychology and Neuromarketing

Marketing Automation

Performance Marketing

Influencer Marketing and Personal Branding

Digital Marketing & AI

Business and Marketing in Portugal

Final Project

Two available specializations:

Start learning now — pay at your own pace

We offer 3, 6, and 9-month installment plans for your convenience — so you can join the course without financial pressure

Request more information here

Get a state-issued certificate for your job

After training you receive a state certificate proving your qualification

Facultét School

Our Portuguese state license for conducting educational activities

This course is taught by:

Marcelo Almeida

Sara Baptista de Sousa

Bruno Abrantes

Answering the questions

How much time should be devoted to studying?

On what platform is the training held?

What software do I need to take the course? What kind of computer?

What software do we work in during the course?

Our contacts

7,000+
vacancies

85%
job success rate

Average salary of